Social Media Strategies:
FRIBES Makes Friends Who BUY
Social media marketing is popular because it’s free, or low-cost, it’s up-close and personal, it’s highly adaptive, completely focused, and it delivers input from consumers – prospects, leads and customers – on what they think of your business.
Powerful social media includes powerful, destination websites like LinkedIn, FaceBook and Twitter where you engage your target market in a variety of ways, and for a variety of purposes.
Social media enables businesses to “overhear” conversations about their brands, understand the impact they have on consumers, and with this information, engage their markets on the markets’ terms to enjoy higher conversion ratios, and a stronger bottom line. Faster.
FRIBES designs and implements creative, innovative and effective social media solutions – from Tweets throughout the day to regular posts on dozens of social media sites. From listening and monitoring, to full social engagement, FRIBES creates and manages a strategy that works for your brand.
The Strategy of Engagement: Say “Hello” to Your Prospects
When FRIBES examines your business from the consumers’ perspective, we develop engagement strategies to strengthen your company brand, expand your market, and shape the attitudes of your target demographic.
FRIBES creates an integrated social platform, from design and current updates, to the creation and management of a consistent “social voice.”
Using the latest in social engagement technology, FRIBES “touches” your market by initiating conversations, by increasing Internet presence, through the creation of promotions and competitions, monitoring reviews, comments and responses to conversations within your business sphere.
FRIBES also employs powerful analytic platforms that ensure that social media engagement is clear, concise, helpful, and granular – leaving a bread crumb trail for leads and prospects to follow to your website, or to your real-world business.
New Promo Opportunities: Okay, Let’s Get Social
Social media sites not only offer multiple routes for prospect and lead interaction, these websites are also prospective advertising and promotional platforms where you get out “the word” to entice prospects to perform your most desired action (MDA).
Whether you want to target specific customer-types through their interests, demographic, and geographic make-up on Facebook, or reward customers for referring your products to their friends, social media provides the platforms for these promos.
FRIBES provides the know-how to effectively use these social media platforms because, well, we know how.
Social Media Management: Do Consumers “Get” You?
Social media is a powerful tool for the collection of:
metrics to refine marketing and promotion
mentions and references to your business
company and product reviews from local sources, industry blogs, and industry-specific websites
consumer reviews
specialty forums
Social media management identifies what is being said about your company, your business, your brand, and market, and who is saying it.
With this information, FRIBES profiles and segments your demographics before finally engaging these individuals or communities.
This delivers highly-targeted messaging to prospects and customers who are familiar with your business. These are the people who spread positive word of mouth (WOM) advertising to friends – during conversations, with an email, by re-Tweeting, giving your company a mention on FB, or endorsing your skills on LinkedIn.
Social Media Planning: A Roadmap to Social Media Success
“If you don’t know where you’re going, any road will get you there.”
That wastes time and money, and usually delivers outcomes that are less than spectacular.
FRIBES explains social media in plain English – pros and cons, strengths and limitations.
This enables your business to engage in social media at your own pace, gradually expanding your social media brand.
FRIBES handles the details. We also handle the copywriting, the design, the dissemination, the metrics and analysis for continued refinement, keeping what works, and revising what under-performs.
FRIBES develops a social media strategy to enhance consumer understanding of your company, and the benefits your business delivers.
Social Media Research and Insight.
FRIBES reports conversations relevant to your brand, your products, your competitors, and your commercial sector.
From conversation types, to sentiment, and key influencers, FRIBES identifies your target audiences and designs the appropriate social rollout – from a company page on LinkedIn to hourly posts on Plurk, Twitter, and other social media sites – especially social media sites that focus on your business sector.
Consumer Engagement Using Social Media: Simpler is Better
Working with you, or your marketing team, FRIBES engages social media on a one-to-one (B2C) basis, or on an industry-wide scale – messaging delivered via low- and no-cost social media outlets, the start-up’s best friend!
FRIBES creates conversation platforms, promotional campaigns, spreads influence, builds communities, manages brand reputation and much more.
Social Community Management
FRIBES creates and grows online communities for your brand. We develop an organisation – a branded, online community that increases customer engagement and loyalty through WOM – one friend, or business associate, telling another what a great experience they had with your company’s client care.
Hey, if you’re lucky, you may go viral! KA-BOOM!
Social Media Reporting and Monitoring
Through your own private dashboard, FRIBES delivers the numbers to demonstrate the effectiveness of various social media campaigns undertaken by you and your business.
At a glance, you see the whole, clear picture of your business’ social environment, your movement, impact, and performance.
At FRIBES, We Do It For You, and We Do It Really Well
Sure, you can waste time tracking down a diverse group of individual experts who don’t operate using the same strategies, but why waste the time? Or, the capital?
FRIBES does it all, under one roof – and we report directly to you every single day.
No matter what social media services your business needs, it’s on the FRIBES’ “to-do” list – to do for YOU!
- social media strategic design
- research of appropriate social media sites for your target market
- engagement through short messaging services (SMS), creation of company pages on social media sites, and other proven tools that spread the word about just how good you are
- sentiment insight to determine who is saying what about YOUR business
- market segmentation and profiling to deliver more focused marketing and promotion – the right message to the right prospect, with the right incentive
- social media community management
- in-bound response management
- social media page design
- Facebook store design, development, and maintenance
- real time reporting and monitoring on your dashboard
- conversion tracking: who’s buying what – and why?
- social optimisation to create social media buzz that drives traffic to your site, your stores, or both.
- Maximize conversion and stretch promotion budgets, using social media that attracts followers, and delivers a lot of “likes” on popular sites where your consumers express themselves personally and professionally.
- Call FRIBES. Drop us an email. Text us. We’ll get the message, and so will your social media friends. Do it today. Right now. Why?
- Because at FRIBES, we’re downright sociable.