When FRIBES examines your business from the consumers’ perspective, we develop engagement strategies to strengthen your company brand, expand your market, and shape the attitudes of your target demographic.

FRIBES creates an integrated social platform, from design and current updates, to the creation and management of a consistent “social voice.”

Using the latest in social engagement technology, FRIBES “touches” your market by initiating conversations, by increasing Internet presence, through the creation of promotions and competitions, monitoring reviews, comments and responses to conversations within your business sphere.

FRIBES also employs powerful analytic platforms that ensure that social media engagement is clear, concise, helpful, and granular – leaving a bread crumb trail for leads and prospects to follow to your website, or to your real-world business.

Social media sites not only offer multiple routes for prospect and lead interaction, these websites are also prospective advertising and promotional platforms where you get out “the word” to entice prospects to perform your most desired action (MDA).

Whether you want to target specific customer-types through their interests, demographic, and geographic make-up on Facebook, or reward customers for referring your products to their friends, social media provides the platforms for these promos.

FRIBES provides the know-how to effectively use these social media platforms because, well, we know how.

Social media is a powerful tool for the collection of:

metrics to refine marketing and promotion

mentions and references to your business

company and product reviews from local sources, industry blogs, and industry-specific websites

consumer reviews

specialty forums

Social media management identifies what is being said about your company, your business, your brand, and market, and who is saying it.

With this information, FRIBES profiles and segments your demographics before finally engaging these individuals or communities.

This delivers highly-targeted messaging to prospects and customers who are familiar with your business. These are the people who spread positive word of mouth (WOM) advertising to friends – during conversations, with an email, by re-Tweeting, giving your company a mention on FB, or endorsing your skills on LinkedIn.

“If you don’t know where you’re going, any road will get you there.”

That wastes time and money, and usually delivers outcomes that are less than spectacular.

FRIBES explains social media in plain English – pros and cons, strengths and limitations.

This enables your business to engage in social media at your own pace, gradually expanding your social media brand.

FRIBES handles the details. We also handle the copywriting, the design, the dissemination, the metrics and analysis for continued refinement, keeping what works, and revising what under-performs.

FRIBES develops a social media strategy to enhance consumer understanding of your company, and the benefits your business delivers.

FRIBES reports conversations relevant to your brand, your products, your competitors, and your commercial sector.

From conversation types, to sentiment, and key influencers, FRIBES identifies your target audiences and designs the appropriate social rollout – from a company page on LinkedIn to hourly posts on Plurk, Twitter, and other social media sites – especially social media sites that focus on your business sector.

Working with you, or your marketing team, FRIBES engages social media on a one-to-one (B2C) basis, or on an industry-wide scale – messaging delivered via low- and no-cost social media outlets, the start-up’s best friend!

FRIBES creates conversation platforms, promotional campaigns, spreads influence, builds communities, manages brand reputation and much more.

FRIBES creates and grows online communities for your brand. We develop an organisation – a branded, online community that increases customer engagement and loyalty through WOM – one friend, or business associate, telling another what a great experience they had with your company’s client care.

Hey, if you’re lucky, you may go viral! KA-BOOM!

Through your own private dashboard, FRIBES delivers the numbers to demonstrate the effectiveness of various social media campaigns undertaken by you and your business.

At a glance, you see the whole, clear picture of your business’ social environment, your movement, impact, and performance.

Sure, you can waste time tracking down a diverse group of individual experts who don’t operate using the same strategies, but why waste the time? Or, the capital?

FRIBES does it all, under one roof – and we report directly to you every single day.