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Mobile Website Design

FRIBES Mobile Websites:

Connectivity On-The-Go

A lot of businesses have spent a great deal of time, energy and capital on building their dot.com websites. These companies don’t want to tear down what’s there to accommodate the phenomenal growth in the use of mobile marketing.

FRIBES delivers cost-effective solutions.

Mobile Marketing Explodes

Today, more and more Internet users connect to the web through mobile devices – smart phones, tablets, personal data assistants (PDAs) and other on-the-move tools that provide Internet access.

The problem? Your dot.com website was built to be viewed on a large, desktop or laptop computer screen – not on the tiny screen of a smart phone. The result is smart phone users have to scroll right, left, up and down to see your whole site, and read site text.

Mobile websites, or mobi sites, are designed specifically to display on the smaller screens of smart phones, tablets and other devices, like game consoles.

Today, you don’t know HOW a visitor will reach your site, but you can be certain that what they see is attractive, compelling and worthy of further research using an effective mobile website that properly frames your business on smaller digital screens.

More than half of all teens (a key demographic in many market segments) use smart phones to access the Internet. Smart phones are also used in-house to track remote site staff, send appointment reminders, incentives and promos, and useful information to prospects, leads and your existing customers.

FRIBES “Gets” Mobile Website Design

With the recent surge in smart phone sales, businesses have new ways of using the Internet to present the business’ “story” – the benefits delivered to customers, services, pricing, product lines – your website is the best place to tell prospects and leads why they want your company, and not the competition.

You want the numbers?

33% of search for local services is done using a mobile device.

75% of customers prefer a mobile friendly site. (Google, 2012)

70% of mobile searchers act within an hour; only 30% of PC searchers take action. (Mobile Marketer, 2012)

One-third of mobile searches on Google are for local products and services. (Diana Pouliot, Director of Mobile Advertising, Google)

28% of UK smart phone users have purchased a product or service using smart phone connectivity.

70% of UK smart phone owners take action after looking up local content on the Internet using a smart phone. (“Global Perspectives: The Smartphone User & The Mobile Marketer,” Google/MMA, June 2011)

61% of customers who visit a mobile-unfriendly site are likely to go to a competitor’s site. (Karim Temsamani, at IABALM 2012 via IAB)

38.4% of tablet owners have incomes over £70,000. (New Media Trend Watch)

58% of mobile users expect mobile sites to load as quickly as, or faster than, desktop sites. (Google 2012)

Mobile accounts for 23% of web traffic. This is a 90% increase over the previous 12 months (12.6%), and over eight times higher than the 24 months previous (2.7%). (Walker Sands, January, 2013)

You want the impact of these stats? If your business isn’t mobi-friendly, you’re losing market share to competitors who recognize the value of mobile marketing. No doubts. Period.

Mobile marketing is here to stay, and consumers are now more likely to visit your website using a mobile device than a desktop or laptop computer.

Stay On-The-Go With FRIBES

You don’t have to tear down your dot.com site so it looks good on small-screen, connectivity devices. You spent time and money on that feature-rich site, so leave it as is for those prospects and clients who visit your site using a desktop or laptop – still a significant portion of any market, and that’s not going to change.

What does FRIBES do to keep your company on-the-go with today’s expanding number of mobile market buyers?

First, we undertake a careful examination of what you have in place – your website, a company blog, archives and other assets that can be repurposed using mobile technology – and that saves you money.

The FRIBES mobi marketing pros analyze your target demographic and the way they employ mobi to access the Internet. Younger users are more likely to order using a smart phone or tablet than the over-50 crowd, but that’s changing – and FAST!

FRIBES uses existing graphics and text to lower the cost of a mobi site, without removing the most effective features of your dot.com site.

Our team of graphic artists designs an attractive, intuitive interface to simplify order placement, checking account status, and performing other online business functions – from anywhere.

FRIBES award-winning copywriters provide new text that’s pushed to your mobi client base – helpful information, and money-saving incentives like coupons and service discounts, turning advertising from reactive to pro-active promotion.

The FRIBES techs integrate your new mobi site with your dot.com site so mobi-visitors can dig deeper when they access a larger screen. With a tap, your dot.com URL is in the smart phone owner’s contacts file.

The FRIBES guys construct a mobi site that looks great on iPhones, Blackberrys, ‘Droids, tablets – on any sized screen, in any conditions – your business looks great.

FRIBES maintains your mobi site, and delivers information via smart phone or tablet, to your existing customers announcing special savings, events and other newsworthy information.

Mobi marketing is the most effective sales tool businesses have today. It’s pro-active, targeted at interested buyers, and your messaging can change as often as you choose.

Mobilize The FRIBES Team To Boost Website Traffic

Contact us today and we’ll create a mobile mock-up of your main website free of charge. Get that? A FREE mock-up. See before you buy.

Once you’re happy, we assign your mobile website to a member of our design team who will go through the design and build process with you, step by step.

This design and build is usually completed within seven days, after which we need your web hosting preference. You can either host the mobi site with your main website host, or FRIBES can host it separately for a nominal monthly fee.

Hey, look – your customers are mobile. Why isn’t your website?

FRIBES designs, installs and promotes your mobile website to ensure that you don’t lose potential clients to competitors, and existing clients continue to conduct business with you.

Today, mobile website design is an integral part of any successful business plan, and you need to act fast in order to stay a step ahead of competitors who already employ mobile marketing.

A quick, high-quality, fully-optimised mobile website can be part of your marketing tool kit in just seven days.

Call FRIBES for all your mobi needs and keep up with your on-the-move market. FRIBES does mobi – and we do it right.

Call now for a FREE look at your mobi website. No obligation. No cost. Just a peek at a brighter future for your business using mobi marketing to reach out to your customer base.

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